How to Sell Structured Content to IT: Making the Business Case for CCMS, DITA, and AI readiness
- Fachvortrag
- Content-Strategie & Informationsarchitektur
- 12. November
- 09:00 AM (MEZ) - 09:45 AM (MEZ)
- Plenum 2
-
Alois Michel
- Amazon Web Services
-
Dipo Ajose-Coker
- RWS Group
Inhalt
Many technical communication teams know they need structured content. The challenge is getting IT, procurement, and business stakeholders to care.
This session gives content leaders a practical way to build the business case for CCMS, DITA, and AI-ready documentation. It reframes structured content as a business capability, not an editorial preference. We will connect familiar content problems, such as duplication, slow translation, inconsistent support answers, and weak compliance traceability, to outcomes that IT and executives already value: risk reduction, operational efficiency, platform governance, customer experience, and AI readiness.
Attendees will leave with a stakeholder map, value argument, and discovery questions they can reuse when preparing a CCMS or structured content initiative. The session will also cover how cloud procurement routes can support the internal case by making software evaluation and purchasing easier to align with enterprise governance.
Das lernen Sie
Learn how to translate structured content needs into IT and executive value: risk reduction, efficiency, governance, customer experience, and AI readiness.
Vorkenntnisse
What is a CCMS, what is DITA.