Inhalt
The manufacturing industry is changing from producing products to providing services enabled through IoT. This movement is known as "servitization". Content is often still managed in a product-like approach as one-off deliverables even via content delivery portals. This presentation explores a "servitization" approach to content management, the advantages of headless CMS capabilities and how this will improve customer and aftersales experiences.
Das lernen Sie
Use cases, required capabilities and application architectures of a "Content as a Service" approach for customer, operator and service information to support service-oriented business models.
Vorkenntnisse
General understanding of component content management systems and information architecture standards.
Referent:in
André Schlotz
- RWS
- Zum Profil
Biografie