Personalisation is the backbone of content delivery, but what happens when the usual rules about content production change? What if your content consists primarily of AI-driven strings within apps, and a localisation strategy that would make the most experienced practitioner gasp? That's when you have to toss the rules, pull out your theoretical knowledge, and develop new guidelines for a new content reality.
Was der Zuhörer lernt
Participants will learn how to produce product content in a complex content environment, delivered by AI algorithms into apps with both personalisation and localisation needs.
Participants should understand strategic roles or managerial tactics, and have a basic understanding of what an AI algorithm does.
Rahel Anne Bailie shares lessons learned as Director of Content at Babylon Health, where she directs teams of content designers and localisation managers. Babylon’s mission to deliver accessible and affordable health services creates great complexity for those who create and manage content.