Programm der tekom-Jahrestagung 2026
Entdecken Sie das Programm!
Entdecken Sie das Tagungsprogramm 2026
Jetzt das Programm entdecken: Die vollständige Programmübersicht können Sie hier herunterladen.
Hinweis zur Workshop-Anmeldung: Bitte beachten Sie, dass Sie sich für maximal drei Workshops anmelden können. Dies ermöglicht uns, die Plätze optimal zu verteilen und sicherzustellen, dass jede:r die besten Möglichkeiten hat, teilzunehmen. Vielen Dank für Ihr Verständnis!
Die Aufzeichnungen der Sessions der Räume Plenum 1, Plenum 2 und C5.2/3 stehen ab 20.11.2026 und bis 21.02.2027 zum Abruf bereit.
Zusätzlich zum Programm: Treffen Sie Aussteller und Lösungsanbieter
Nutzen Sie Ihren Besuch auch für einen kompakten Marktüberblick. Rund 100 Aussteller haben ihren Messestand bereits gebucht und präsentieren Tools, Technologien und Dienstleistungen für die Technische Kommunikation. Aussteller entdecken
„KI-Strategie entwickeln – aber wie? Ein kompakter Einstieg für Technische Redaktionen“ von Christopher Rechtien
Wie geht man eine KI-Strategie eigentlich an? Dieser kompakte Workshop gibt Redaktionsleitungen und Redakteur:innen gemeinsam eine praxisnahe Antwort. Anhand eines allgemeinen Beispiels durchlaufen die Teilnehmenden die wesentlichen Schritte einer KI-Strategieentwicklung: von der Bestandsaufnahme über die Priorisierung von Use Cases bis hin zur Bewertung von Nutzen und Voraussetzungen. Der Workshop schafft ein gemeinsames Verständnis im Team und macht den Weg von der ersten Idee zur strukturierten Initiative greifbar. Ideal als Einstieg für alle, die verstehen wollen, wie strategisches Denken rund um KI in der Technischen Dokumentation konkret aussehen kann.
„Technical Communication vs. Instructional Design: When to Support Learning or Task Following“ von Jonatan Lundin
Are you unsure when training materials are more effective than technical communication and when the opposite is true? This presentation examines when technical communication is appropriate user support and when instructional design is a better fit, based on the prior knowledge users bring to the interaction. Users need relevant knowledge to operate complex products. When this is lacking, they turn to documentation for support. However, finding, understanding, and applying such support also requires prior knowledge—such as familiarity with terminology and concepts. Without it, users struggle not only with the product but also with the documentation, leading to poor user experiences.
„The Challenges of Long-Lifecycle Product Documentation“ von Fabrice Lacroix
Delivering documentation when everything changes: this is the multifaceted challenge encountered by industries with decades-long product lifecycles. As equipment evolves through upgrades and changing configurations, regulations shift — such as with the Machinery Regulation and Digital Product Passport — and knowledge tools and systems age out, traditional static manuals are no longer enough. This session explores how organizations can modernize content delivery to keep product knowledge accurate, accessible, and compliant throughout the entire lifecycle — from newly launched products to legacy and end-of-life installations.
„From Cost Center to Strategic Asset: Proving the ROI of Documentation“ von Funke Olasupo
Documentation teams are rarely seen as strategic. They are brought in late, cut first, and measured on output. Most accept this position not because it is accurate, but because they are presenting the wrong evidence to the wrong people. Page views, article counts, and time-on-page are easy to report. They may not mean much to anyone making budget decisions. Engagement metrics do not convert into organisational influence, and leading with them is exactly why documentation teams keep losing the argument when it matters most. The question is not whether documentation creates value. It does. The question is whether your team can prove it in language that moves decisions. This session shows you how we connected documentation directly to outcomes leadership acts on: reduced support load, faster onboarding, higher product adoption. It also shows how to use that evidence to shift the team's position from reactive support function to strategic contributor with influence over priorities, resources, and roadmap decisions.
„Entschlüssle dich selbst – Klarheit für deine Selbstführung“ von Carolin Eckstein
Warum reagieren wir manchmal anders, als wir eigentlich wollen? Warum ändern wir unsere Muster nicht, obwohl wir sie längst erkannt haben? In diesem Workshop richten wir den Blick nach innen. Wir arbeiten mit Denkstrukturen und Verhaltensmustern, die uns oft unbewusst steuern, und gewinnen dadurch mehr Klarheit, Fokus und innere Ruhe. Eine Einladung, innezuhalten und den eigenen inneren Kompass neu auszurichten.Mit inspirierenden Impulsen und strukturierter Selbstreflexion gewinnen die Teilnehmenden ein tieferes Selbstverständnis und mehr emotionale Stabilität im Alltag. Denn wer sich selbst kennt, führt sich und andere bewusst.
„Embracing the Usability Economy: Recasting Technical Communication for the Modern Marketplace“ von Prof. Dr. Kirk St.Amant
Career success often means fitting into the economic context, or “economy,” of a particular time. Such “fitting” often involves understanding and addressing the societal, technical, or other dynamics shaping the economic development of a period. (For example, we’ve seen discussions of the “attention economy” or the “AI economy.”) For technical communicators, this fitting involves advocating what they do in terms of the connections between psychology, usability, and marketability within the modern marketplace. Essentially, career success involves understanding and embracing today’s “usability economy” and the central role technical communicators can play in it. This presentation will examine the dynamics of this new economy and discuss how technical communicators can position themselves for success in it.
„Content Doesn’t Mean Knowledge: Next Step Beyond Structured Content, Metadata and Content Delivery“ von Alex Masycheff
Authors create content. Customers are looking for knowledge. Authors bother about content reuse, content profiling, variations management, and version control. Customers want to get the information that precisely addresses their issues. Authors document subject areas according to their area of expertise. Customers need a way to navigate through pieces of information covering multiple subject areas. So what are you focusing on when delivering product documentation to your customers: content or knowledge? Join us at this session to learn: Why the concepts of structured content, metadata, and content delivery alone are not the solution in the modern world any more. Why these concepts need to be augmented by knowledge orchestration. How knowledge graphs can become a secret ingredient of an intelligent knowledge navigation. What it takes to transform content into knowledge.
„DIY or Buy: Quantifying the Shadow Costs of Self-made AI Translation Solutions“ von Marion Randelshofer
As generative AI lowers the entry barrier for automated translation, a growing number of enterprises are moving away from established workflows with language-service providers toward self-made AI solutions and in-house translation pipelines. Driven by the promise of drastic cost reduction, these initiatives often suffer from "Total Cost of Ownership" (TCO) myopia. This presentation pulls back the curtain on the shadow costs of DIY AI translation. We will explore the hidden financial and operational burdens often omitted from initial ROI projections, including the high labour of ensuring terminology precision, the difficulty of cross-departmental consistency, the logistical complexity of large-scale data curation, and the significant resource drain of "human-in-the-loop" verification.
