Stop Blaming AI. The Problem Is Upstream.
- Fachvortrag
- GALA
- 10. November
- 04:45 PM (MEZ) - 05:30 PM (MEZ)
- C7.1
-
Jessica Kahle
- Wordbee (Wordbee S.A.R.L., part of the TransPerfect group)
Inhalt
We have spent a fortune on AI. New tools, new platforms, new copilots. The pitch is always the same. AI will change how you work. But has it? For some of us, yes. AI is already changing how we draft, how we review, how we publish. For others, the magic that was promised has not arrived. The difference between the two is not the model. I have spent the last year on that difference. What I learned changed how my team works. Most of us still think of AI agents as a way to summarize a long email or translate a brief into another language. They can do far more than that. But only if we rethink what we are putting in front of them. If you are a technical communicator, a content strategist, or anyone owning the words your company sends into the world, this talk is for you. The lesson is not the one most of us walked into the AI era expecting to find.
Das lernen Sie
Why your AI is underdelivering. The hidden connection between every customer-facing surface you own. What replaces the SOP your team never reads. The one small experiment you can run on Monday to test all of this.