tekom - Tagungen

Inclusive language – A continuous improvement journey at Philips

  • Fachvortrag
  • Terminologie
  • 09. November
  • 11:35 - 12:20 AM (MEZ)
  • C5.2/3
  • beendet
  •  Bernd Kruse

    Bernd Kruse

    • Philips
  •  Daniela Fleck

    Daniela Fleck

    • Philips Medizin Systeme Boeblingen GmbH

Inhalt

At Philips, we increase the awareness of the importance of inclusive language and terminology in the workplace and beyond. One integral part of our strategy is consistent terminology work. By identifying and managing non-inclusive terms, we continuously support content creators, translators, and all other terminology database users in adopting and using inclusive language. But inclusive language is not only about terms and phrases that should not be used. It is so much more. It is a flexible framework for using language that appropriately addresses all audiences. Therefore, our content creators are also using an integrated authoring support tool that not only checks their content for correct terminology. It also consistently helps create inclusive content at scale, by guiding writers to make informed language choices as they create content. Come and join us and discover where we are in our journey and what is ahead of us.

Das lernen Sie

In this presentation, we share with our audience how we, at Philips, approach the topic of inclusive language. Our priority is to raise the awareness of the importance of inclusive terminology and communication in the workplace and beyond. From our experience, inclusive language is not only about terms and phrases that should not be used. Inclusive language is so much more. But how can we all become better in communicating inclusively? We show, for example, how we use the power of technology to help content creators to use more inclusive language and terminology. This is a collaborative task. And we believe that it is up to everybody to act and to speak up. So, we also invite our audience to raise questions, to discuss this important topic, and to share their perspectives.

Referent:innen

 Bernd Kruse

Bernd Kruse

  • Philips
Biografie

Bernd studied industrial engineering and business management in Wedel/Germany and Skövde/Sweden. The medical devices industry is what intrigued him and that's where he started his carreer - in technical communication. After several roles in the business for imaging X-ray systems, Bernd moved into the Hospital Patient Monitoring business. In the current role, he manages a team of linguists that is responsible for the translation of software for life-saving medical devices as well as ensuring correctness of translation.

Talk to him about automation, about process improvement opportunities, about trends in the localization industry and why localization should not be separated from content creation.

Bernd studied industrial engineering and business management in Wedel/Germany and Skövde/Sweden. The medical devices industry is what intrigued him and that's where he started his carreer - in technical communication. After several roles in the business for imaging X-ray systems, Bernd moved into the Hospital Patient Monitoring business. In the current role, he manages a team of linguists that is responsible for the translation of software for life-saving medical devices as well as ensuring correctness of translation.

Talk to him about automation, about process improvement opportunities, about trends in the localization industry and why localization should not be separated from content creation.

 Daniela Fleck

Daniela Fleck

  • Philips Medizin Systeme Boeblingen GmbH
Biografie

Daniela is a terminologist working for Philips. She believes that clear, consistent terminology strengthens connections, reinforces trust, and ensures clarity across all content touchpoints. This strong foundation shapes a seamless content experience by making information easier to understand and use. Well-structured terminology also streamlines content creation, ensuring messages are cohesive, meaningful, and effective. As a terminologist, she focuses on enabling clear content for everyone.

Daniela is a terminologist working for Philips. She believes that clear, consistent terminology strengthens connections, reinforces trust, and ensures clarity across all content touchpoints. This strong foundation shapes a seamless content experience by making information easier to understand and use. Well-structured terminology also streamlines content creation, ensuring messages are cohesive, meaningful, and effective. As a terminologist, she focuses on enabling clear content for everyone.