Building inclusive experiences: Content for everyone

Fachvortrag
UX & Barrierefreiheit

Rachna Bansal
- ServiceNow

Inhalt

This presentation explores the importance of accessible content and how inclusive design benefits all users, not just those with disabilities. We’ll dive into key aspects of accessibility - including language clarity, accessible tables, meaningful images, and inclusive multimedia, and see how the ServiceNow content team tackled these challenges. Through training, collaboration, focused efforts, and leadership engagement, we’ve made measurable progress. The journey continues with plans to improve video accessibility and content structure. Attendees will leave with practical insights and a stronger drive to creating inclusive digital experiences.

Das lernen Sie

Accessible content creates better experiences for everyone. Real progress happens when accessibility is woven into the very fabric of your content culture.

Vorkenntnisse

Basic technical writing knowledge

Referent:in

Rachna Bansal

ServiceNow

Zum Profil

Biografie

For over two decades, Rachna Bansal has been crafting how people experience information, with a focus on making it clear, inclusive, and globally accessible. Having worked across India, Germany, and Ireland, she excels at bridging global teams and leading impactful training initiatives.

At ServiceNow, she’s part of the Experience team and focuses on user experience through content. With a passion for streamlining processes and elevating content standards, she’s a leader and driving force behind making information more efficient, inclusive, and user-focused across ServiceNow’s global product content teams.

In her talk, she shares practical strategies for creating content that removes barriers, supports diverse users, and ensures everyone can access and benefit from digital content experiences.

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