tekom - Tagungen

Understanding search behaviour and searchability of your documentation using matomo and Python

  • Tutorial
  • Nutzer-Beteiligung & -Feedback
  • 07. November
  • 02:00 PM (MEZ) - 03:00 PM (MEZ)
  • C7.1
  • beendet
  • Dr. Yulia Rönsch

    Dr. Yulia Rönsch

Inhalt

The curent presentation focuses on web-hosted documentation and how to measure its searchability.

Quite often, users may have difficulties finding information in your documentation. Not only does it mean that the effort invested into its creation was not enough – poorly searchable documentation results in additional support inquiries, frustration for users and delays in their work, and, as a consequence, may influence considerations about choosing an alternative vendor.

In this tutorial, I would like to introduce a few tools that help you to find out more about the search behavior of your users and what prevents them from finding the information. The ultimate goal is to help you to sort out priorities and decide where to put the biggest effort to eliminate the drawbacks.  

The tools are matomo, a free web tracking solution, and a few Python libraries. The tutorial will also provide some advice on how to draft a meaningful algorithm for analyzing your data, how to support your quantitative data with some qualitative data, and how to make conclusions. 

Das lernen Sie

  • How to convert user complains into questions that can guide your analysis
  • How to use matomo, a free of charge web tracking tool
  • How to make matomo reports readable for you using Python
  • What to do to enhance your documentation searchability

Referent:in

Dr. Yulia Rönsch

Dr. Yulia Rönsch

Biografie

Yulia ist promoveirte Kommunikationswissenschaftlerin (TU Dresden). Sie schreibt technische Dokumentationen, unterstützt Unternehmen beim Aufbau von Content-Delivery-Infrastrukturen, verwaltet Wissensdatenbanken und stellt sicher, dass KI effektiv und in vollem Umfang genutzt wird – bei allen Aufgaben, insbesondere aber im Wissensmanagement und in der Erstellung (technischer) Inhalte. Dabei schlägt Yulia die Brücke zwischen technologischer Innovation und menschlicher Akzeptanz.

Yulia holds a PhD degree in communication science from the University of Technology Dresden. She writes technical documentation, helps companies build content delivery infrastructures, manages knowledge bases, and ensures that AI is used effectively and to its full potential—across all tasks, but with a particular focus on knowledge management and (technical) content creation. 

Yulia bridges the gap between technological innovation and human acceptance.