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One size fits no one

  • Workshop
  • Inhaltserstellung
  • 06. November
  • 09:00 - 10:45 AM (MEZ)
  • C4.1
  • beendet
  • Ms. DAWN MARIE STEVENS

    Ms. DAWN MARIE STEVENS

    • Comtech Services

Inhalt

Maximum participants: 30

To improve the customer experience through our content, we must fully understand who our customer is and what it is they need and expect. Often, however, technical communicators are forced into a "one size fits all" approach to content. We appeal to the unknown masses, attempting to meet the needs of any person of any experience in any context, but in reality leaving it up to the individual to find their specific needle in our haystack of information. We must face the fact that one size fits no one. 

With that acceptance, however, comes the question: how then do we adapt to the customer, rather than making the customer adapt to us? What parts of audience profiling really affect our approach? How do we gather that information? How can we accommodate different audience profiles without breaking the bank? What is the impact of leaving someone out of the equation? 

This workshop explores these questions through a variety of interactive exercises using Legos and the other participants to identify user analysis techniques that get to the critical, and addressable, audience differentiators and subsequent approaches to structure our content accordingly.

Das lernen Sie

  • You cannot be everything to everybody. You must choose who to address. Who you target affects:
    • The content you choose
    • The way you structure the content
    • The terminology you use
  • When addressing multiple audiences:
    • Isolate
    • Bridge with reuse

Vorkenntnisse

None

Referent:in

Ms. DAWN MARIE STEVENS

Ms. DAWN MARIE STEVENS

  • Comtech Services
Biografie

Dawn Stevens is the president and owner of Comtech Services, a US-based consulting firm specializing in information development strategies. In her almost 40 years of experience in the industry, Dawn has held virtually every role in an information development organization, including writer, architect, editor, instructional designer, stylesheet developer, and manager. Her experience, as well as her engineering and technical documentation degrees, provide a firm foundation for providing practical advice and guidance on all aspects of designing, creating, and delivering content that meets the needs of its audience. Dawn is also a seasoned presenter and instructor, teaching an array of public and internal workshops on structured authoring principles and serving as the host for the Content Wrangler's Let's Talk Technical Documentation webinar series. 

Dawn Stevens is the president and owner of Comtech Services, a US-based consulting firm specializing in information development strategies. In her almost 40 years of experience in the industry, Dawn has held virtually every role in an information development organization, including writer, architect, editor, instructional designer, stylesheet developer, and manager. Her experience, as well as her engineering and technical documentation degrees, provide a firm foundation for providing practical advice and guidance on all aspects of designing, creating, and delivering content that meets the needs of its audience. Dawn is also a seasoned presenter and instructor, teaching an array of public and internal workshops on structured authoring principles and serving as the host for the Content Wrangler's Let's Talk Technical Documentation webinar series. 

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