Content Operations Workshop: How to find, quantify, and present operational efficiencies

Workshop

05. November
09:00 AM (MEZ) - 10:45 AM (MEZ)
C4.1

beendet

Hon. Prof. (FH) Rahel Bailie
- Content Seriously

Inhalt

Maximum participants: 30

Corporations are looking for all sorts of ways to reduce content costs and shorten production cycles. They are looking to AI as the magic bullet, but the actual content creation is a small part of the overall operating model. This workshop looks at ways to find waste in production processes and present the results in compelling ways to decision-makers.

The dirty little secret of our industry is that the maintenance of content maintenance is where significant overhead is incurred. Organizations rarely look at the operational efficiency of content production, often because the executive suite vastly underestimates the complexity and resource intensity of the production process. To put it bluntly, they focus on the last mile and ignore the blocks and bottlenecks that happen upstream. How do you figure out where to focus when trying to optimize the right operating model for your content team? Rahel takes the audience through the content-ops landscape, providing guidance to help organizations identify problem areas and calculate the ROI of fixing them.

Das lernen Sie

Attendees will learn basic ways to measure costs, reduce waste, and measure outcomes in ways that demonstrate efficiencies.

Vorkenntnisse

Responsible for managing content production or influencing processes and operating budget.

Referent:in

Hon. Prof. (FH) Rahel Bailie

Content Seriously

Zum Profil

Biografie

Rahel Anne Bailie, Honorarprofessorin (FH), ist unabhängige Content-Strategieberaterin (UK) und arbeitet als Fractional Content-Strategieberaterin für Altuent (Irland) und Bluestream (Kanada). Sie verfügt über umfassende Erfahrung in der Entwicklung erfolgreicher digitaler Content-Strategien und bewältigt die komplexen Herausforderungen des Content-Managements für Kunden weltweit mit dem Ziel, durch Content ein besseres Nutzererlebnis zu schaffen. Um den sich schnell wandelnden Anforderungen an Content in zunehmend komplexen Umgebungen gerecht zu werden, entwickelte sie ihr Content-Integritätsmodell. In über 25 Jahren Beratungserfahrung hat sich Rahel als anerkannte Vordenkerin etabliert. Sie ist Fellow in zwei Verbänden und hat zahlreiche Fachbücher, Magazine und wissenschaftliche Zeitschriften verfasst und dazu beigetragen. Sie hält weltweit Vorträge und lehrt im Masterstudiengang Content Strategie an der FH Joanneum in Österreich. Ihre Artikel veröffentlicht sie auf Substack unter content-seriously.com.

Rahel Anne Bailie, Hon. Prof. (FH), is an independent Content Solutions Strategist (UK), and a Fractional Content Solutions Strategist with Altuent (Ireland) and Bluestream (Canada). She brings with her a strong background in developing successful digital content strategies, tackling the complexities of managing content for clients globally, with the aim of using content to deliver better user experiences. She introduced her content integrity model to address the rapidly evolving needs of content in increasingly complex environments. In her 25+ years of consulting, Rahel is a recognised thought leader. Rahel has been elected Fellow in two associations, having authored and contributed to several industry books, magazines, and academic journals. She presents at events worldwide and also teaches in the Content Strategy Master’s Program at FH-Joanneum in Austria. She publishes on Substack at content-seriously.com.

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