tekom - Tagungen

Personal Branding for Technical Communicators

  • Workshop
  • Karriere & Junge Technische Redakteure
  • 06. November
  • 14:00 - 15:45 PM (MEZ)
  • C9.3
  • beendet
  •  Kees van Mansom

    Kees van Mansom

    • Accenture

Inhalt

Maximum participants: 30

What do enterprises like Coca Cola, Heineken, Nike, Philips, Volkswagen, Apple and Microsoft have in common? Different types of companies with different types of products and different types of employees, but with one thing in common: a strong brand.

Just as in enterprise or product branding, personal branding is all about defining how you want to be seen. This pressure-cooker workshop specifically targeting technical communicators can be the first step towards building up your own brand, taking control over how people perceive you, and taking steps to dramatically increase your professional network. You are in control!

Das lernen Sie

All participants will leave the room with a clear idea on how they can position themselves better as a professional in the field of technical communications and with the building blocks to kickstart their Personal Branding journey.

Vorkenntnisse

Some experience working in the technical communication profession

Referent:in

 Kees van Mansom

Kees van Mansom

  • Accenture
  • Zum Profil
Biografie

In 1991, I wrote my first technical instruction. The objective of the instruction was to prevent cold cracking in welding steel bridges. It was then, that I learned to put myself in the shoes of the user and to tailor my documentation to their specific context and requirements. A welder doesn't read a long manual, so the instruction had to be minimalistic and memorable.

My main motivation – you could call it my purpose - has always been helping other people, and I feel at my best when working on solutions that have a positive impact on people’s work and life. Like the welding instruction that explained a new way of working on just 4 pages, allowing welders to deliver bridges that can stand for over a 100 years.

Fast forward >30 years and I find myself now building bridges in organizations, innovating the way Technical Publications are developed and used. Though my role has changed over time, deep in my heart I am still that technical writer: combining innovation, storytelling and writing to design and explain innovative solutions. I can activate real change in complex technical publication landscapes and get the commitment from key stakeholders to maximize the impact of technical innovations and process transformations.

As a leader in technical publications, I help my clients in transforming their technical publication processes using state-of-the-art technology and introducing innovations. By constantly challenging the status quo, I drive changes that have a real impact on people, processes and technology.

In 1991, I wrote my first technical instruction. The objective of the instruction was to prevent cold cracking in welding steel bridges. It was then, that I learned to put myself in the shoes of the user and to tailor my documentation to their specific context and requirements. A welder doesn't read a long manual, so the instruction had to be minimalistic and memorable.

My main motivation – you could call it my purpose - has always been helping other people, and I feel at my best when working on solutions that have a positive impact on people’s work and life. Like the welding instruction that explained a new way of working on just 4 pages, allowing welders to deliver bridges that can stand for over a 100 years.

Fast forward >30 years and I find myself now building bridges in organizations, innovating the way Technical Publications are developed and used. Though my role has changed over time, deep in my heart I am still that technical writer: combining innovation, storytelling and writing to design and explain innovative solutions. I can activate real change in complex technical publication landscapes and get the commitment from key stakeholders to maximize the impact of technical innovations and process transformations.

As a leader in technical publications, I help my clients in transforming their technical publication processes using state-of-the-art technology and introducing innovations. By constantly challenging the status quo, I drive changes that have a real impact on people, processes and technology.