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Content Doesn’t Mean Knowledge: Next Step Beyond Structured Content, Metadata and Content Delivery

  • Fachvortrag
  • Inhaltsbereitstellung
  • 11. November
  • 11:30 AM (MEZ) - 12:15 PM (MEZ)
  • C6.2
  • Alex Masycheff

    Alex Masycheff

    • conceito GmbH

Inhalt

Authors create content. Customers are looking for knowledge.

Authors bother about content reuse, content profiling, variations management, and version control. Customers want to get the information that precisely addresses their issues.

Authors document subject areas according to their area of expertise. Customers need a way to navigate through pieces of information covering multiple subject areas.

So what are you focusing on when delivering product documentation to your customers: content or knowledge?

Join us at this session to learn:

  • Why the concepts of structured content, metadata, and content delivery alone are not the solution in the modern world any more
  • Why these concepts need to be augmented by knowledge orchestration
  • How knowledge graphs can become a secret ingredient of an intelligent knowledge navigation
  • What it takes to transform content into knowledge

Das lernen Sie

  • How you can get the most out of your componentized content and metadata
  • What are the use cases for knowledge graphs
  • How to take your content delivery up to the next level

Vorkenntnisse

n/a

Referent:in

Alex Masycheff

Alex Masycheff

  • conceito GmbH
Biografie

Alex Masycheff ist seit 30 Jahren in der Content-Branche tätig. Er leitete die Implementierung von Content-Management- und Wissensmanagement-Lösungen in zahlreichen Unternehmen, darunter Kodak, Toyota, Mercedes-Benz, Siemens, Netgear und EMC. 

Alex ist überzeugt, dass der Schlüssel zur optimalen Nutzung von Produktinhalten in der Kombination aus semantisch reichhaltigen, strukturierten Inhalten, Automatisierung und künstlicher Intelligenz liegt.

Alex Masycheff has been in the content industry for 30+ years. He lead implementation of content management and knowledge management solutions in many companies, including Kodak, Siemens, Netgear, Toyota, Mercedes-Benz, and EMC.

Alex believes that the key to leveraging the value of the product content is in combination of semantically rich structured content, automation, and artificial intelligence.

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