Storytelling in Documentation
- Fachvortrag
- Inhaltserstellung
- 11. November
- 13:00 - 13:45 PM (MEZ)
- Channel C
- beendet Folien
-
Dr. Stephanie Grubenmann
- Liip AG
Inhalt
Ever fall asleep while reading a document? Or you did read it, but nothing stuck? Especially in jargon-packed documents for experts, it’s difficult to keep readers engaged. But this talk will come to your rescue. From storytelling to active wording, from conversational tone to A/B testing, there are many tricks you can learn to help your readers understand your content faster and remember it longer.
Das lernen Sie
Learn ...
- what storytelling is and how to find your story
- how to adapt your language to your audience
- how to make text more humane
- how to find out what your audience does and doesn’t understand
Vorkenntnisse
No expert knowledge required – storytelling is a tool that helps explain complex matters to anybody... which I'll prove in this talk.
Referent:in
Biografie