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Wouter Maagdenberg (1975) started his first tech company in 1996. He sold his last company Calamares (Enterprise Video Content Management) to SDL (now RWS) in 2011. He left SDL in 2016 in his role as VP of Media worldwide to start TXTOmedia. TXTOmedia – The Video Automation Company – offers technology to automatically create and localize training, instruction, and how-to videos at scale, based on (existing) structured content. The business benefits include but are not limited to speeding-up time-to-market of videos and improving the customer and employee experience.