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Rahel Anne Bailie, a content operations consultant, uses her knowledge of technical and editorial content aspects to address complex content problems. She develops content strategies for efficient content operations, building robust systems for scale, personalisation, and effective content delivery. Rahel is well-known in the content industry, with books, awards, and accolades to her name. She has spent over two decades helping companies make sense of their content operations and related areas, and teaching content strategy, where she looks at content, very seriously.