tekom - Tagungen

Unveiling the Free, Flexible World of Knowledge

  • Keynote
  • Beyond Technical Documentation...
  • 05. November
  • 19:00 - 20:00 Uhr (MEZ)
  • Channel D | Online
  • beendet
  • Keine Vortragsfolien hochgeladen
  •  Cruce Saunders

    Cruce Saunders

    • [A] Founder


When the world moves quickly and unpredictably, our content must also adapt at a rapid pace.

Too often is content locked into structures and platforms that serve a single use, condemning content assets to an artificially limited life. It’s time to evolve!

In this sweeping keynote, hear a vision for how to resurface latent value in organizations by reimagining how content is modeled and managed.

As an industry, do we see content structures in a single limited form? It’s time to move towards a kaleidoscopic understanding of content’s structure that itself can adapt. Find out how content can have a fractal impact in a broader world, outside of one fixed schema...without destroying any current systems.

The future requires flexible models, and a nimble content supply chain. New patterns for content intelligence enable context-adaptive experiences. Multi-channel delivery serving chatbots, voice assistants, augmented reality, embedded systems, and consumer devices. And, we need to be ready for any other unique formats the future can throw at us.

Leverage the past 20 years’ investments AND unlock the fluid world of knowledge. Activate any content producing organization and elevate content assets beyond cost and into a source of ongoing power.


 Cruce Saunders

Cruce Saunders

  • [A] Founder

Founder and principal at [A], Cruce and team work with the most complex enterprise content publishers on Earth, helping leaders move to next-generation, intelligent customer experiences.

Cruce keynotes worldwide on how to power omnichannel customer experience with content intelligence, content engineering, and content operations.