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Illustration, just aesthetics or could it even be the main information carrier?
The cost for translation is a major expense when creating Service information in a global market. Illustration as the base for the information will lower this cost dramatically!
This is a great selling point, but there are many other areas than product information, that can benefit from illustration-based information!
I will show you some examples of traditional service information made illustration-based, some quick-guides, but also examples from areas where text is always the dominant part, and it do not need to be.
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Ulf Lanekoff
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