tekom - Tagungen

Don’t be fooled! – Dark Patterns and Ethical Design

  • Fachvortrag
  • User Experience
  • 11. November
  • 09:00 - 09:45 Uhr (MEZ)
  • Channel D | Online
  •  Leonie Saremba

    Leonie Saremba

    • parson AG
  •  Anton Bollen

    Anton Bollen

    • TechSmith Corporation

Inhalt

We have all been there: Accidentally agreeing to a subscription, getting fooled by an advertisement, or offering up unnecessary personal data by having clicked too intuitively. We often find ourselves in these situations unknowingly, misguided by the design of the user experience. Why don't we use that power for good and enable ethical design? Come and experience why it matters, how it works, and the importance of UX writing during this process.

Was der Zuhörer lernt

Gain insights into the dark side of UX design, learn about the correlations to UX writing and discover best practices that will help to shape a positive and ethically correct user experience.

Referent(innen)

 Leonie Saremba

Leonie Saremba

  • parson AG
Biografie

Leonie Saremba is an experienced technical communicator and has been working at parson AG in Hamburg since 2020. Her focus is on software documentation, standardization concepts and on simplified graphics and screenshots for technical documentation.

 Anton Bollen

Anton Bollen

  • TechSmith Corporation
Biografie

Als Kunden- und Marktstratege mit einem Hintergrund in Instructional Design arbeitet Anton Bollen eng mit der europäischen Anwenderbasis von TechSmith zusammen, um Unternehmen bei der Erstellung und Verwendung von Bildern und Videos in ihrer Technischen Kommunikation zu unterstützen. Er ist in Berlin ansässig.