Consumers of product content are most effective when the content is highly personalised. That means adapted to their role, preferences, expertise level, the workflow they want to undertake, and to the individual instance of the product they are interacting.
Different types of product content are typically created and maintained in separate editorial environments. A professional in the field however, needs content relevant for the current step in a workflow. Regardless the information-type or the system the information is maintained. This means that information, regardless of its type, needs to organized around product structure and product workflows. We will present and demonstrate how you can manage product content from content creation to publication so that full personalisation becomes easier.
Was der Zuhörer lernt
- How to personalise content for the user, the product and the process context?
- How to aggregate content from various content silos to support the use of case-based workflows?
- How to back personalised and aggregated content delivery with processes and tools?
Ruud De Bruijckere has more than 25 years experience within the areas of real-time expert systems, predictive maintenance, and aftermarket information management systems. Ruud is responsible for Signifikants research projects around circular economy and sustainable development.
Jan van der Veen is the founder of the company ContentProducts.
ContentProducts is helping companies finding suitable solutions for their content environment and gain cost savings and increase revenue.