tekom - Tagungen

Storytelling in Documentation

  • Fachvortrag
  • Inhaltserstellung
  • 11. November
  • 13:00 - 13:45 Uhr (MEZ)
  • Channel C | Online
  • Caroline Pieracci

    • Liip AG


Ever fall asleep while reading a document? Or you did read it, but nothing stuck? Especially in jargon-packed documents for experts, it’s difficult to keep readers engaged. But this talk will come to your rescue. From storytelling to active wording, from conversational tone to A/B testing, there are many tricks you can learn to help your readers understand your content faster and remember it longer.

Was der Zuhörer lernt

Learn ...
- what storytelling is and how to find your story
- how to adapt your language to your audience
- how to make text more humane
- how to find out what your audience does and doesn’t understand


No expert knowledge required – storytelling is a tool that helps explain complex matters to anybody... which I'll prove in this talk.


Caroline Pieracci

  • Liip AG

Caroline Pieracci leads a team of content strategists and UX Writer at a Swiss Web Agency. With a Master’s degree in Sociology and a Master’s degree in Design, she's worked for brands such as Mercedes-Benz, BMW, and Mini as well as for many government organizations and lectures at many universities.