Ever fall asleep while reading a document? Or you did read it, but nothing stuck? Especially in jargon-packed documents for experts, it’s difficult to keep readers engaged. But this talk will come to your rescue. From storytelling to active wording, from conversational tone to A/B testing, there are many tricks you can learn to help your readers understand your content faster and remember it longer.
Was der Zuhörer lernt
- what storytelling is and how to find your story
- how to adapt your language to your audience
- how to make text more humane
- how to find out what your audience does and doesn’t understand
No expert knowledge required – storytelling is a tool that helps explain complex matters to anybody... which I'll prove in this talk.
Caroline Pieracci leads a team of content strategists and UX Writer at a Swiss Web Agency. With a Master’s degree in Sociology and a Master’s degree in Design, she's worked for brands such as Mercedes-Benz, BMW, and Mini as well as for many government organizations and lectures at many universities.